Marketing & Sales Officer

Job Description: Marketing & Sales Officer

Job Title: Marketing & Sales Officer
Company: PAROUS GROUP
Department: Sales & Marketing / Business Development
Reports To: Head of Business / Managing Director
Location: Monrovia, Liberia (with field assignments as required)

Job Summary

The Marketing & Sales Officer will lead the promotion, positioning, and sales of PAROUS GROUP’s digital products and services, including:

• Liberia HR Jobs Board
• Freelance Connect Platform
• Digital HR Software (HRIS)
• Biometric Attendance Solutions
• Website & System Development Services

This role is responsible for driving revenue growth, acquiring new clients, and expanding market reach through strategic marketing campaigns, direct sales, partnerships, and client engagement.

The ideal candidate is results-driven, creative, and business-oriented, with the ability to convert leads into paying clients while building strong relationships.

Key Responsibilities

Sales & Revenue Generation

• Drive sales of all PAROUS GROUP digital products and services
• Identify and pursue new business opportunities (B2B & B2G)
• Convert leads into clients through effective sales strategies
• Meet and exceed monthly and quarterly sales targets
• Prepare and deliver proposals, quotations, and contracts
• Negotiate deals and close sales

Marketing & Brand Promotion

• Plan and execute marketing campaigns (online & offline)
• Promote products through:
  • Social media
  • Email campaigns
  • Events and activations
• Develop marketing content:
  • Flyers, posts, presentations
  • Product descriptions and campaigns
• Manage brand visibility and awareness in the market

Product Promotion & Demonstration

• Conduct product demos and presentations to clients
• Clearly explain digital solutions to non-technical audiences
• Position products based on client needs and pain points
• Work closely with the IT/Product team to align messaging

Client Acquisition & Relationship Management

• Build and maintain strong relationships with clients
• Follow up on leads and maintain a healthy sales pipeline
• Provide excellent customer experience throughout the sales cycle
• Identify upselling and cross-selling opportunities

Market Research & Strategy

• Conduct market research to identify trends and opportunities
• Analyze competitor offerings and pricing strategies
• Provide insights to improve product positioning and pricing
• Support development of go-to-market strategies

Partnerships & Business Development

• Identify and build partnerships with:
  • Organizations
  • Institutions
  • Corporate clients
• Represent PAROUS GROUP at events, meetings, and networking sessions
• Explore new channels for product distribution

Collaboration & Reporting

• Work closely with:
  • IT/Product team (for solution alignment)
  • Management (for strategy and approvals)
• Maintain records of:
  • Leads
  • Sales activities
  • Client interactions
• Prepare weekly and monthly sales reports

Key Performance Indicators (KPIs)

• Monthly and quarterly revenue targets
• Number of new clients acquired
• Lead conversion rate
• Client retention rate
• Product adoption growth
• Campaign performance (engagement, reach, conversions)

Qualifications & Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, or related field

Experience

• 1–5 years experience in:
  • Sales and marketing
  • Business development
  • Digital products or tech-related sales (preferred)

Technical / Professional Skills

• Strong understanding of:
  • Digital marketing (social media, email campaigns)
  • Sales processes and CRM tools
• Ability to:
  • Prepare proposals and presentations
  • Use Microsoft Office / Google Workspace
• Basic understanding of IT products (added advantage)

Soft Skills

• Excellent communication and negotiation skills
• Strong persuasion and closing ability
• Goal-oriented and self-motivated
• Creative thinking and problem-solving
• Strong interpersonal and networking skills

Key Competencies

• Sales & Negotiation Excellence
• Marketing Strategy & Execution
• Customer Relationship Management
• Business Development
• Communication & Presentation
• Result-Driven Mindset

Working Conditions

• Office-based with frequent field assignments
• Regular client visits and meetings
• Participation in events and marketing activations
• May require occasional weekend work

Additional Advantages

• Experience selling HR software, SaaS, or digital platforms
• Knowledge of the Liberian business environment
• Existing network of corporate or institutional clients

How to Apply

Interested candidates should send their CV and cover letter by clicking the apply button below on or before 15 April 2026.

Please note: Applicants should not live far from Dixville.